Cookie information

Essential analytics preference

fareworth_analytics_consent stores only v1:granted orv1:denied. It is a secure, host-only, SameSite=Lax cookie with a maximum duration of 180 days. It remembers the choice you made; it contains no campaign, account or user identifier.

Optional Google Analytics

If you consent, FareWorth loads Google Analytics 4 from Google and permits_ga and _ga_<measurement-id> cookies. FareWorth configures their maximum persistence to 180 days and does not renew that lifetime on every visit.

These cookies help FareWorth measure visits, page navigation, reviewed campaign identifiers and a small allowlist of acquisition-funnel actions. FareWorth does not send form values, account identity, driver or journey data, Support content, payment data or advertising identifiers to Google Analytics.

Consent, rejection and withdrawal

No Google Analytics script, request or consent ping is sent before affirmative consent. You can reject in one click without losing any FareWorth function. Use Analytics preferences in the footer or on this page to change your choice. Withdrawal disables analytics, removes accessible Google Analytics cookies and reloads the website without the analytics tag.

Google processing

Google acts as the analytics provider and may process browser, device, coarse location, page and campaign information under its Google Analytics terms and privacy documentation. FareWorth disables Google signals, advertising personalisation and ad storage for this integration and does not link Google Ads.

Google operates servers in multiple countries, so Google Analytics information may be processed on Google servers outside the UK. Where a restricted international transfer applies, the applicable Google data protection terms provide recognised safeguards such as adequacy mechanisms or standard contractual clauses, as applicable. See Google's privacy information and data protection terms.